The Internet has created new ways for businesses to communicate with clients. Email marketing is a way to generate leads and communicate with existing customers. Use the information in the following tips to learn how to harness the power of this proven marketing method for your business.
Be certain you send correspondence only to those eager to receive it. If you mail unknown recipients, your email may be perceived as spam. The recipients will be hesitant to accept your mail if they don’t know you, and they may not care about your companies product. If they decide not to bother unraveling this mystery, your email goes in the trash and your marketing efforts will have been a waste.
If you wish to start email marketing, make sure you have the permission of your recipients to send them messages. This reduces the chances of your emails being marked as spam.
Design your email around a single specific message. You don’t want bored customers or ones who are overwhelmed by too much content from your newsletter. Each email should have one specific focus. Your customers will respond more positively to a message that is easily understood and goes straight to the point.
Use A/B testing to test out different combinations in your subject line. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.
Use consistency in your message. For every email, use the same colors and logos. See to it that the font you’re using is readable. Your recipients will be more aware of the appearance of your messages and focus on them. Familiarity is vital in any business, more importantly in email marketing.
Keep in mind that the ultimate goal with email marketing is to get your product sold. Your emails should make your readers want to buy your products. Many times this is done in email campaigns by enhancing benefits of older products or showing off a new, special promotion.
A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. This means all your subscribers will join your mailing list willingly and know what they are signing up for. You will be less likely to get in trouble for sending out spam.
Use your emails to provide customers with incentives. People will buy something from you if you provide them with a reason to do so. For instance, advertise a discount, free shipping or a free sample with every purchase.
Change up your formatting once in a while, to imbue a more intimate feel. For example, use plain text if you usually use HTML and vice versa. If you use well-written text, this type of a message can have an intimate feel, which will often make your customers view you in a more personal and trusting way.
Although this may seem obvious, making sure that the addresses on your campaign list are accurate is something that is often overlooked, so make sure they are all correct! It would be a waste of time to have to find the correct email address and resend your emails. It’s a total waste of time!
When people first sign up for your mailings, have a spot to at least get their first name. When you have this information, you can personalize email messages for personal attention. Your emails will stand out from other bulk emails by helping recipients feel less anonymous.
There are few things more detrimental to a website or business than being accused of spamming, so take every precaution to protect your integrity by adding a confirmation step to your email list, opt-in procedure. This amounts to sending new subscribers a validation email that aims to confirm that the right email address is subscribing to the list. The email that you send should have two links: one that refutes the subscription, as well as one that confirms it. Your customers will trust you more for security purposes and you will not be considered a spammer.
Come up with a sales list that is targeted very well. To do this, you must convince your best customers, as well as their friends and contacts, to join your mailing list. Making your email list customers feel special by offering them special deals that aren’t available to the average walk in customer and they will feel privileged to be on that list.
Using the Internet for business has opened up several doors. Email is a great marketing tool that all businesses should consider using to better communicate with their customers. Utilize the above tips to begin your own email marketing campaign.